Fitness-Driven Branding for Charitable Events
Events Branding | Logos & Swag
Created for a CrossFit-driven benefit, this identity supports awareness and research for Cowden syndrome, a rare genetic disorder. The project required a dual-logo system—one featuring a kettlebell and the other a barbell—to provide versatility across different media while maintaining a bold, recognizable ‘fitness-first’ aesthetic. Beyond the branding, I developed a comprehensive production suite, including detailed apparel specifications for screen printing and custom neck labels, ensuring that the swag maintained professional quality for the charity’s fundraising efforts.
