Maddocks Design Services

Creative Direction & Production in Surface & Graphic Design

Adobe ➡️ Affinity | File Migration Specialist

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Seasonal Surface Design |
Mercury Glass Christmas Ornaments

Streamlining the Creative Pipeline: From Prototyping to Production

Developing sales materials for private label seasonal collections requires a workflow that balances budgets, speed in conceptualization, and clear sample requests for overseas vendors. This collection utilizes a hybrid approach, utilizing a combination of licensed art and AI generations, both edited as needed with Affinity.

By integrating these modern tools into a traditional design pipeline, I am able to rapidly bridge the gap between a trend concept and a concrete visual directive. This streamlined process allows for high-fidelity prototyping and precise specification, ensuring that design intent is clearly communicated to manufacturing partners while maintaining an agile and cost-effective development cycle.

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